Strategic Designer · Visual Storyteller · Systems Thinker
Roos Desir —Roos Desir —Roos Desir —

I turn complex, multi-stakeholder problems into visuals, strategies and solutions people act on.

Industrial Design Engineer · MSc Strategic Product Design, TU Delft — graduating Jan 2027, available from Feb 2027
Dutch (native) · English (fluent) · German (learning)

Approach

Three things I bring to the table

Synthesis

Strategic synthesis

Messy, multi-stakeholder situations structured into a clear strategic story with a direction.

Visuals

Visual storytelling

Research and strategy translated into icebergs, value maps, roadmaps and illustrations that get decisions made.

Together

Co-design & facilitation

Designing with people, not for them — residents in Delft, initiatives in Nairobi, entrepreneurs at the table.

Methods — systems mapping · stakeholder interviews · co-creation & facilitation · foresight & backcasting · futures envisioning · data visualization · storyboarding · brand building

Tools — Adobe Illustrator, Photoshop & InDesign · Figma · Miro · Procreate · SolidWorks · Blender · SketchUp · Gravity Sketch VR · 3D printing & prototyping · Python · CapCut · AI-assisted HTML/JS prototypes

Work

Selected work

Systemic change & communities

Making bottom-up value visible, from Rotterdam to Nairobi.

Luisterhuis concept visual

Luisterhuis

A listening installation that carries residents' voices into institutional decision rooms.

Open case →
Iceberg model of the Grondstoffenstation's visible and invisible value

Data commons for circular communities

Making bottom-up value visible — internship, now my graduation project.

Open case →
Roos with the LEWMO river-cleanup initiative in Nairobi

Circular communities, Nairobi

Five weeks of fieldwork with two grassroots initiatives along the Nairobi River.

Open case →
Exercise Hub end concept visualisation

Exercise Hub

An outdoor workout space designed for and tested with residents of Delft's Poptahof.

Open case →

TU Delft campus as a system

Socio-technical system map · 2022

Zoom →

Futures & speculation

Imagining tomorrow to sharpen decisions today.

Reimagining Mobility

Future aircraft cabin vision · 2024

Zoom →

Passenger journey map

Future of air travel · 2024

Zoom →

Emperor's Closet

Speculative magazine from 2040 · 2025

Zoom →

The Telegram, 2038

Play-Doh future vision · 2023

Zoom →

Product & engineering

From sketch to production-ready.

Tearbox project one-pager

Tearbox

Tape-free, staple-free packaging that cut CO₂ per box from 3.64 to 2.15 kg.

Open case →

Litter clean-up kit

Product design poster · 2024

Zoom →

Solef

Hydroponic wall garden & service · 2022

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Micro-emotions

Self-test kit redesign poster · 2026

Zoom →

Carabiner

SolidWorks CAD & technical drawing · 2022

Zoom →

Autonomous robot

Python, sensors & PID control · 2024

Zoom →

Visual craft

Drawing is my first language.

Visual glossary of innovation theory

Hand-drawn infographic · 2024

Zoom →

Het Veranderpad

Client roadmap poster, Bibliotheek West-Brabant · 2024

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Ella Shoe

Marker & Photoshop rendering · 2023

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Concept car

VR sketching & Blender render · 2023

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First-year sketchbook

Perspective & shading portfolio · 2021

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Line illustrations

Conceptual drawing series · 2025

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MyKnowledgeFramework

Personal theory map, Societal Missions · 2025

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Strategy & facilitation

Helping teams, entrepreneurs and corporates decide.

Vanderlande future vision — 3D airport across three strategic horizons

Vanderlande — Future of travelling

A 2040 vision and three-horizon roadmap for the global leader in airport logistics.

Open case →
Hand-drawn facilitation method posters: diverging, reverging, converging

Creative facilitation

Designing and leading creative problem-solving sessions — here for entrepreneur Delft Brand Strategy.

Open case →

aQysta — Barsha Pump

Venture growth analysis poster · 2026

Zoom →

Huidfonds

Brand strategy poster · 2023

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Amply

Startup business plan · 2025

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Blue Apron vs Too Good To Go

Business model analysis · 2025

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Design & Publics · Internship → Graduation project · 2026–27

A data commons for circular communities

The Grondstoffenstation in the south of Rotterdam processes market waste. It shows how a circular economy can grow bottom-up: neighbourhood initiatives are full of knowledge and passion, but much of the value they create stays invisible. I collected material, financial, social and ecological data and diagnosed the gap between the multiple values the station creates and what is actually seen and taken seriously by the municipality.

I captured that gap in an iceberg analysis, mapped the flows with the Circular Value Flower and built interactive data prototypes. When initiatives can show their value, their collaboration with the municipality grows stronger. That is how my work helps systemic change in rigid, linear systems.

The internship grew into my MSc graduation project: co-developing a community-governed data platform so circular initiatives — in the Netherlands, Kenya, Indonesia and the Galápagos — can evidence the value they create, on their own terms.

≈585 tonnes of yearly material flows mapped · financial result turned from −€14k (2024) to +€6k (2025), made visible to the municipality

Individual internship project, supervised by Design & Publics.

Data storytellingSystems mappingPrototypingPlatform designResearch
Open the interactive prototype →
Nuvoni & grassroots initiatives · Nairobi, Kenya · 2024–25

Circular communities along the Nairobi River

Five weeks of fieldwork with two community initiatives — a river-cleanup waste collective and an urban farming group. I mapped the value they create with field versions of the Circular Value Flower, ran co-creation workshops, and left behind branding, fundraising and action-plan tools they still use.

This project grew into my graduation research on data commons for circular communities.

5 weeks of fieldwork · 2 grassroots initiatives · branding, fundraising and action-plan tools still in use today

Team project — my role: value mapping in the field, co-creation workshops, branding and templates.

FieldworkValue mappingCo-creationBranding
Gemeente Delft & 015Duurzaam · 2025

Luisterhuis — residents' voices in decision rooms

The energy transition in Delft-West kept stalling on distrust: residents felt unheard about mold, bills and cold homes. I designed the Luisterhuis, a listening installation that records residents' stories and plays them back inside institutional meetings — plus a mobile outreach truck to meet people where they are.

Tested with real residents' recorded stories · presented to Gemeente Delft and energy cooperative 015Duurzaam

Studio team project — my role: concept design and visual storytelling.

Systemic designEnergy transitionStorytellingPublic sector
Driessen · Bachelor End Project · 2024

Tearbox — packaging that ditches the tape

Airplane catering trolleys travel in cardboard boxes held together with tape and staples — slow to open, hard to recycle. My redesign is a folded, double-corrugated box with a tear strip and starch glue: no tape, no staples, and CO₂ per box down from 3.64 to 2.15 kg.

A complete product cycle: research, prototyping, user testing, technical drawings and a production-ready design.

CO₂ per box: 3.64 → 2.15 kg (−41%) · tape and staples fully eliminated

Individual Bachelor End Project for client Driessen.

Product designSustainabilityPrototypingEngineering
Gemeente Delft · Poptahof · 2023

Exercise Hub & Rising Water

Designing for society in Delft's Poptahof neighbourhood: an enclosed outdoor space for short app-guided workouts, prototyped and tested with residents in a tent on the neighbourhood field. Alongside it, "Rising Water" — a hand-drawn infographic imagining daily life with sea-level rise in 2050.

Prototyped full-scale and tested with residents on location in Poptahof

Public spacePrototyping with residentsFuturesIllustration
Vanderlande · TU Delft team project · 2025

The future of travelling for Gen Z — vision & roadmap

Vanderlande automates baggage handling at airports worldwide. Our seven-person team asked what Gen Z — the travellers of 2040 — will demand from that journey, and what Vanderlande should build to stay ahead. From trend research and value studies we built six future personas and mapped today's passenger journey against tomorrow's, phase by phase.

The vision comes together in three artefacts: a passenger journey map — the part I made myself — connecting Gen Z values to interventions across ten travel phases, a hand-illustrated storyboard of the 2040 journey from home to hotel ("Travelling from A-Z"), and a three-horizon strategic roadmap — Automate (2025), Innovate (2032), Integrate (2040+) — linking each horizon to concrete products, services and technology enablers.

Three-horizon roadmap to 2040+ · 10-step future journey storyboard · journey map with 6 personas across 10 travel phases

Team project (7 students) for client Vanderlande — my role: the passenger journey map, setting today's journey against the 2040 vision across ten phases. The roadmap and storyboard were made together as a team.

Foresight & backcastingTrend researchPersonas & journey mappingRoadmappingClient work
Delft Brand Strategy · Creative Facilitation · 2026

Creative sessions, designed like products

For entrepreneur Robert Veljacic of Delft Brand Strategy, I co-designed and facilitated a 135-minute creative problem-solving session around his real business question: how can small companies feel confident about investing in branding? I structured the session as three diamonds — problem finding, idea finding, solution finding — each with its own diverging and converging techniques: hidden presumptions, chain association with forced fit, a C-box with dot-voting, and brainsketching.

Every material in the room was designed, not improvised: hand-drawn method posters, a code of conduct, a parking lot, energisers timed between blocks. The group left with a reframed problem statement and three concept posters the client could act on the next day.

One 135-minute session → a reframed problem statement + 3 actionable concept posters

FacilitationSession designCo-creationClient work
About

Designer between worlds

Roos Desir
Roos Desir

I'm an Industrial Design Engineer from TU Delft, specialised in Strategic Product Design. My work sits between worlds that struggle to understand each other: residents and institutions, grassroots initiatives and funders, data and lived experience. Drawing has been my first language since before design school — it's still how I think.

I've worked with municipalities, a logistics multinational, an NGO in Nairobi, a naval architecture firm and neighbourhood cooperatives. What connects it: helping the people closest to a problem show the value they create, so that rigid systems start to move. Change grows bottom-up; my job is to make it visible enough that the top takes it seriously.

Outside the studio I'm illustrating a children's book, editing cooking videos, and drawing the cards my church sends out every Christmas.

From February 2027 I'm available for full-time roles and project-based work — in Switzerland, the Netherlands or abroad.

MSc Strategic Product DesignTU Delft · 2025 – Jan 2027 (graduation project in progress)
BSc Industrial Design EngineeringTU Delft · 2021 – 2025
Minor International Entrepreneurship & DevelopmentFieldwork in Nairobi, Kenya · 2024
Internship — Design & PublicsData commons for circular communities · 2026
LanguagesDutch (native) · English (fluent) · German (learning)